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- Alexander Santo
Internal Marketing: 5 Strategies That Work (Infographic)
Internal marketing represents the set of activities that promote an organization’s mission and objectives to its employees.
- Marvin Flores
Return on Ad Spend (ROAS) — What It Is And How to Maximize
Return On Ad Spend (ROAS) is one of the less popular but very useful key performance indicators (KPIs). Read on to find some useful tips on what you can do to improve your ROAS.
- Anthony Basile
Content Memes: 5 Tips for Using Memes in Content Marketing
It's content. It's a meme. It's a content meme. How can it help your marketing strategy?
- Dan Haverty
5 Interactive Content Examples Your Audience Will Love
Interactive content is sure to get your target audience engaged. Check out these examples of great interactive content.
- Dan Haverty
8 Do’s and Don’ts of Creating Marketing Videos — with Video Creative Director AJ Muffett
There’s so much "video marketing best practices" content out there, but how much of it is actually helpful? Our Video Creative Director, AJ Muffett, walks us through some of the most common do’s and don’ts when it comes to creating marketing videos.
- Dominick Sorrentino
Why Did My Domain Authority Go Down? And Other Top Domain Authority Questions Answered (Video + Infographic)
Domain Authority is not a Google ranking factor, so why do we care about it? Get answers to this question and 26 others about DA in this guide.
- Alexander Santo
20 Cold Email Subject Line Examples That Actually Get Responses (Infographic)
Here are 20 of the most effective cold email subject line examples to inspire your next campaign.
- Dan Haverty
Share of Voice: How to Measure, Boost and Leverage Your SOV
Learn what share of voice is and how to measure and improve your SOV.
- Stevie Snow
Our Biggest List of Website Content Ideas Yet
Need some content marketing inspiration? Here’s our biggest list of website content ideas to date.
- Chelsey Church
Why Video Content Management is Essential to Your Marketing Strategy
Video content management can be used to improve your marketing strategy. Learn what it is and why it’s such an important tool for supporting your business.
- 360i
360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue

We are pleased to share that our own Ashley Evangelista was named on Business Insider’s 2021 Rising Stars of Madison Avenue. This list recognizes individuals that develop standout creative campaigns, use data in new ways, change business practices, and challenge the traditional agency model. Ashley does all of these things and more with her team at 360i.  Ashley is a key strategic leader on several large accounts at 360i and most recently led the strategy for 7-Eleven’s first major brand campaign in nearly a decade. Check out “Take it to Eleven” here. Ashley’s achievements go beyond creatively solving our clients’ business challenges. She helped to grow 360i’s roster by bringing in consumer healthcare brands TUMS and Emergen-C.  Congratulations Ashley!   Read the full article on Business Insider. 

The post 360i’s Ashley Evangelista Recognized on Business Insider’s Rising Stars of Madison Avenue appeared first on 360i Digital Agency Blog.

- 360i
Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering

We are excited to welcome Ed Zazzera as the Head of Production for dentsu’s creative offering. Ed will streamline, optimize, and continually elevate the creative output for dentsu’s creative companies, which includes 360i. He’ll partner with former DDB colleague and current US Chief Creative Officer Menno Kluin to build an integrated production process that ensures all parts of the creative machine operate in concert. Together, the duo will fortify craft and execution to produce bold, impactful creative ideas. The former production lead for BBH and DDB joins dentsu Creative from McCann Health. Ed brings decades of dedication to executional excellence and numerous awards, including honors at Cannes Lions, D&AD, One Show, Clio, AICP, AICP Next, and the Webby’s, amongst others.   Kluin stated, “This was a long sought-after role that required someone who can adapt to dentsu Creative’s unique integrated model. We’re a craft-first, outcome-obsessed network of creative companies that deliver everything – from big TV spots at dentsuMB and culture-rich campaigns at 360i, to experience-driven innovation at Isobar. Ed’s deep experience across industries, verticals, and disciplines will streamline these outputs and help deliver creative consistency across the network.”  Most recently, Ed led integrated production on the highly awarded, The Unfinished Votes, campaign for Change the Ref, which utilized deepfake technology […]

The post Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

- 360i
Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering

We are excited to welcome Kai Deveraux Lawson as the SVP, Diversity, Equity and Inclusion for dentsu’s creative offering, which includes 360i. In this new role, Kai will be leading efforts to further our diversity, equity and inclusion strategies and programs.   Kai joins our network from from WPP, where she was most recently Global Director, Talent Partnerships. Previously, she held roles as WPP’s Global Director of Community Engagement, Global Culture and Associate Operations Director at WPP agency Essence, in addition to tenures at AKQA and Wunderman, among others. In the course of her career, she has developed and executed targeted strategies to support the growth and development of underrepresented employees, focusing on coaching for mid-level professionals, and establishing a cross-industry task force to study the nuanced experiences of Black professionals in advertising.   Since 2015, Kai has been the producer and co-host of “Mixed Company,” a popular podcast about diversity, inclusion and social equity in creative industries from the perspective of up-and-coming professionals of color. A sought-after thought leader, Kai has been a keynote speaker at conferences including The 3% Conference and ADCOLOR, and featured in publications like Adweek, Ad Age, and Refinery29. She has also been honored as one of the Trailblazers Redefining the Creative Industry by The Dots, HERoes 2020 Top 100 Women Future Leaders, The Advertising Club of New York’s 2020 Innovators Award, and the Inaugural […]

The post Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

- 360i
Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend

Dentsu creative’s Chief Creative Officer for the Americas Menno Kluin recently wrote an op-ed in Campaign US on the lessons modern creative leaders can learn from European football – namely, a philosophy called Total Football that was created by Rinus Michels. Menno explains why creatives need to borrow from Michels’ playbook if they are to succeed in the years ahead. He writes in the piece:   “We need to embrace Total Creativity: the ability to shape, mold and control an advertising process in which creativity can flourish. We need to learn how to master the entire field of play.”  He explains why the great idea is only part of the creative’s job, and why selling it, building it, and promoting it, is just as important. Additionally, spotting and developing talent is another key part of the process in order to succeed as a creative in the years ahead. Read the full piece in Campaign US.  

The post Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend appeared first on 360i Digital Agency Blog.

- 360i
360i Named a Finalist for Campaign US Agency of the Year

We’re honored to share that 360i was named a finalist for Campaign US’s second annual Agency of the Year Awards. The Campaign US Agency of the Year Awards celebrate independent and network agencies across creative, digital, media and PR doing relevant and meaningful work for clients. The agencies shortlisted have been selected by an esteemed panel of brand marketer judges for their bold creativity, strategic excellence and ability to build brands and create work that moves the needle.    Campaign US Editor Alison Weissbrot commented: “Each of these agencies demonstrates a commitment to their clients and their craft that sets the bar for the industry. Congratulations to all of our winners, who deserve to be celebrated for their hard work in a very difficult year.”  Check out the finalists for the second annual Agency of the Year Awards in Campaign US.  

The post 360i Named a Finalist for Campaign US Agency of the Year appeared first on 360i Digital Agency Blog.

- 360i
Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency

We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company.   “Devon has impressed all of us at every turn – not only with his creative chops and distinguished agency experience, but also his emotional drive and incredible capacity for kindness and empathy,” said 360i Chief Creative Officer Menno Kluin. “Devon and I worked together earlier in our careers, and we couldn’t be more excited to join forces again at 360i, where I know his skill and eye for craft will complement and even elevate our already high standards. He will be an excellent addition to our team as a leader, and a real asset to our company and our clients across the board.”   Hong joins us from 72andSunny’s New York office, where he was Group Creative Director and worked across several key clients including Etsy, Spotify, Smirnoff and Cheerios. Most notably, he is credited with helping Etsy to shift from traditional direct response communications to emotional storytelling with a brand-led holiday campaign, and for spearheading Cheerios’ “Right on Tracks” project, a series of children’s songs […]

The post Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency appeared first on 360i Digital Agency Blog.

- 360i
In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer

In honor of Veteran’s Day, we spoke with 360i’s Media Technology Manager Jonathan Ferrer about his career in the Military and its influence on his work in Marketing.  Can you share with us what led you to a career in the military, and what your role and experience was during that time?    Since childhood, I always had a desire for serving in the Military. However, since I was first in my family to join the Military, it was always a mystery to me as I did not know anyone who served. My biggest understanding of what the Military was and what they did was from what I had seen on television and what I learned in school. I was always amazed how someone could voluntarily risk their lives to protect and defend their country, but I knew that I would be proud to serve my country in any way. In addition, my parents did not have a lot to offer us growing up in the South Bronx housing projects, so I wanted a life where I could lift my family out of poverty. I knew that the Military and school would give me that opportunity to not only assist my family but to also create a legacy for the next generation.    It […]

The post In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer appeared first on 360i Digital Agency Blog.

- 360i
How Social Marketers can win at the polls this election cycle

The 2020 Presidential Election is unlike any other – surrounded by political, social, and environmental turmoil. Many marketers are asking the question, “how do we handle our posting schedule with the upcoming election and social news cycle changing every few minutes?” We’re here to help.   360i’s Paid & Organic Social Marketing teams have put together recommendations and examples to help guide marketers as they plan for content in the next few weeks. This POV is designed to help your brand navigate the social media landscape before, during, and after the election.  TL;DR  If you choose to engage, do it in a way that remains true to your brand voice. Focus on positivity and participation over politics, and avoid overly promotional or self-serving content.  While we don’t recommend going dark, remain on the pulse of conversation, trends and news. Consider daily touch-bases with your team to monitor the situation and evaluate planned content to mitigate risk.   Be prepared for curveballs. Even topics that ordinarily wouldn’t or shouldn’t be polarizing might take on more of a political bent in Q4. Have a plan of action in place for community management, and be prepared to pivot if necessary.   Check out the full report here to learn about key dates and publishing considerations, influencer considerations, paid media considerations, the do’s and don’ts of getting […]

The post How Social Marketers can win at the polls this election cycle appeared first on 360i Digital Agency Blog.

- 360i
Working parents, why not tackle the school year like a media plan? 

Back-to-school has always been an exciting and hopeful time of year. New beginnings, new supplies, new clothes, and sales. Lots of sales. On the agency side, we relish this consumption alongside our clients, ensuring every promotion and every message gets to just the right person. It’s a busy time, but there’s optimism – especially for parents seeing their children tackle a new milestones. But not this year. Working parents are barely surviving with around-the-clock obligations at home and work, not to mention managing remote or hybrid learning for the kids.  Over the past few weeks, first-day-of-school pictures from across the country have cluttered our social media feeds with images of children behind masks or sitting at their newly decorated ‘home desks’. How are we going to survive this season of back-to-school? Well, like any well-designed media plan – with a clear objective, proper flighting, flexibility, creativity and accountability.    Define your objective as a working parent  A great media plan begins with a clearly articulated objective. We define objectives to help us prioritize efforts, manage resources and measure success. According to a 2017 guide published by the Harvard Business Review, parents should “have a vision of what they want working […]

The post Working parents, why not tackle the school year like a media plan?  appeared first on 360i Digital Agency Blog.

- Mekenna Wilson
How to Advertise on TikTok

Tell us you’re looking for new marketing strategies without telling us you’re looking for new marketing strategies. You just went first by navigating to this blog! Not sure what we’re talking about? Then you’re probably missing out on the huge marketing opportunity that is the TikTok app! Read below to discover how to advertise on TikTok. [...]

The post How to Advertise on TikTok appeared first on Avalaunch Media.

- Mekenna Wilson
Ten Steps of a Basic SEO Website Audit

A basic SEO website audit is a great starting place for your digital marketing strategy. Conducting an audit will help you see where you currently rank and how you can do better. This may sound complicated, especially if you’ve never done it before, but a DIY website audit isn’t as difficult as it sounds. A [...]

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- Mekenna Wilson
Eight Common Mistakes on the PPC Checklist

Google Ads has become one of the most popular platforms for online marketing. Since being launched, AdWords has morphed to account for the various needs of marketers, which has made it more complex than it used to be. If you’re new to the world of PPC, you may find that new ad types, features, and [...]

The post Eight Common Mistakes on the PPC Checklist appeared first on Avalaunch Media.

- Mekenna Wilson

In a recent press release, Digital.com named Avalaunch Media the Top Digital Marketing Agency of 2020. Our agency had the privilege to be a part of Digital.com’s 40-hour assessment of more than 280 of the top firms and agencies offering effective online marketing strategies. Those in consideration were evaluated on the basis of their service [...]

The post How We Became Digital.com’s Top Digital Marketing Agency of 2020 appeared first on Avalaunch Media.

- Mekenna Wilson
CRO vs. SEO — Can You Truly Optimize For Both?

Do you want the copy on your website to help your business show up on Google? Or do you want it to convert customers who land on your site? Do you know if you should use CRO (conversion rate optimization) vs. SEO? Your answer is most likely “both.” Some people will tell you that you have [...]

The post CRO vs. SEO — Can You Truly Optimize For Both? appeared first on Avalaunch Media.

- Mekenna Wilson
Six Critical Strategies for Your Q4 E-Commerce Marketing Plan

This year has been particularly challenging for businesses, so it is crucial to have a Q4 E-Comm marketing plan. The onset of the global pandemic in March and its effects on the economy forced many consumers into frugality, and retailers all over the country had no option but to shut their doors. With the possible [...]

The post Six Critical Strategies for Your Q4 E-Commerce Marketing Plan appeared first on Avalaunch Media.

- Mekenna Wilson
The Best Dental Practice Marketing Strategies

Are you looking for new ideas for your dental practice marketing strategies? A dentist’s role in the community is to promote oral health in the local community, and the best way to fulfill that responsibility is to market effectively. Marketing isn’t just about driving revenue and obtaining new patients; it’s also about building your reputation, [...]

The post The Best Dental Practice Marketing Strategies appeared first on Avalaunch Media.

- Mekenna Wilson
Three Simple Marketing Strategies for the Business-to-Business Market

The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat.  Knowing how to market to a business-to-business (B2B) audience is especially critical [...]

The post Three Simple Marketing Strategies for the Business-to-Business Market appeared first on Avalaunch Media.

- Mekenna Wilson
Using the Eight Pillars of Marketing for an Omnichannel Approach

As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service [...]

The post Using the Eight Pillars of Marketing for an Omnichannel Approach appeared first on Avalaunch Media.

- Mekenna Wilson
The Facts About Working From Home

As of March 19, 2020, six out of 10 employees in the United States were working from home due to the coronavirus, and this number has likely increased since then. Many were skeptical that the transition could be successful, due to assumptions and myths about working from home. However, research suggests that “quarantine” style remote [...]

The post The Facts About Working From Home appeared first on Avalaunch Media.

- Paul Hiebert, Jess Zafarris
How Mondelēz International Built TikTok’s Biggest Snack Brands
It began with Nutter Butter. A single cookie spins around on a bed while a phone, fastened to a tripod, records its antics. "Live look at me trying to figure out TikTok," reads the accompanying caption. In January 2020, Mondel?z International put its peanut butter sandwich cookies on TikTok to test out the social network....
- Breana Mallamaci
This Company Is Challenging the Traditional Bra Business Model
Not many women think about refreshing their bra drawer, which is a consumer trend that DTC intimates brand Cuup is trying to break. "These are things that we wear every single day," explained CMO Abby Morgan. "We should be updating them to make sure we feel supported." Cuup's mission manifests itself in the design of...
- Gabrielle Nicole Pharms
The Second Life of Low-Alcohol Liqueur Sorel
There's a special joy in second chances. And at a moment when sales of low- to no-alcohol brands continue to rise, this seems like the perfect time to reintroduce a liqueur that was a hit with cocktail insiders. That's where microdistiller and bar industry educator Jackie Summers finds himself, five years after his chief product,...
- Yotam Ben Ami
Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold
We have all seen the stats. According to research conducted by Bain & Company, increasing customer retention rates by a mere five percent could increase profits by a whopping 25-95%. The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new prospect. Acquiring a...
- Rafael Canton
IBM Rebrands Global Business Services to IBM Consulting
Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an effort to clarify its intent and mission, the product will now be known as IBM Consulting. "We chose that name because we want to send a clear signal to the world about...
- Natalie Venegas
How Adobe and Reddit are Inspiring Creativity and Collaboration With a Battle
After a year of limited collaborations in many industries across the U.S. due to Covid-19, the yearning to connect and collaborate with others has reached a notable high. The need to connect different communities safely has added a crucial component to making creative spaces more collaborative. To celebrate the the 10 year anniversary of Reddit's...
- David Cohen
WhatsApp Extends Joinable Calls to Group Chats
The joinable calls option that WhatsApp debuted for group calls in July is now integrated with group chats on the Facebook-owned messaging application. WhatsApp said Monday that group calls are now contextual to group chats, and they can be joined right from the chat tab. The joinable calls feature enables people to join calls even...
- Patrick Kulp
Amazon-Owned Zoox Expands Self-Driving Car Tests to Rainy Seattle
Amazon-owned autonomous driving startup Zoox is set to test its mettle on the rainy, hilly streets of Seattle with a new expansion of its self-driving car trials in the Washington city. Top line Zoox has already been experimenting with fleets in San Francisco and Las Vegas for more than three years, but the company said...
- David Cohen
Snap Takes Over a Shake Shack in New York for the Week
The Shake Shack location at Hudson Yards in New York will be a Snap Shack through Thursday (Oct. 21). Timed to coincide with an ad industry event, Snap Inc. is taking over the restaurant and supplementing the Shake Shack menu with an augmented reality try-on mirror, free food, custom Snapchat lenses and limited-edition Snap Shack...
- Lisa Lacy
Walmart Adds Early Holiday Deals as the Latest Walmart+ Perk
Walmart is bringing back early holiday sales in what it calls Black Friday Deals for Days, but with a twist: This year, its Walmart+ members will get a four-hour head start on digital discounts in November. The retailer is grouping its Black Friday offers into three events, starting online on Nov. 3 and in stores...
- Joel Gascoigne
New from Buffer: Start Page
Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.
- Mike Eckstein
Introducing a New Social Media Calendar
Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!
- Mike Eckstein
Introducing Our Canva Integration: Design and Share Visual Content Instantly
Share Canva-made content with Buffer’s new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.
- Amanda Holliday
How To Save Time Planning and Creating Social Media Content
There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.
- Arielle Tannenbaum
How we’ve built and evolved our habit of giving back at Buffer
In 2020, it was more important to us than ever to support small businesses and non-profit organizations. We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them.
- Katie Wilde
An Honest Look into our Engineering Team Engagement Survey
In the spring of 2021, we put out an engagement survey to our engineering team to understand their experience at Buffer. In this post, we share the very honest and eye-opening survey results, and the action steps we plan to take from our learnings.
- Åsa Nyström
How We Serve Our Customers While Working a 4-Day Work Week
In this post, we share how our Customer Advocacy team has adjusted their schedules, goals, and mindset to acclimate to and thrive in a 4-day work week, all while supporting thousands of customers.
- Joel Gascoigne
Caryn Hubbard is Buffer’s VP of Finance

I'm happy to share that Caryn Hubbard was recently promoted to Buffer's VP of Finance. 🎉

Caryn has been on the Buffer team for over five years now and has made huge contributions in her time on the team, both as the leader of our Finance

- Joel Gascoigne
Tyler Wanlass is Buffer’s VP of Design

I’m happy to share that Tyler Wanlass recently became Buffer’s VP of Design. 🎉

Tyler has been on the Buffer team for over five years now, initially joining as a Product Manager before he transitioned to our first Head of Design.

Throughout 2020, while we were

- Sophie Gil
Social Media for Nonprofits: Empowering Younger Generations to Take Action
In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.
- Joel Gascoigne
When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. What day are we taking off? How long will we continue this practice? Is everyone really working four-days a week or are some people working more? Some of the

- Hailley Griffis
2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap From 15% to 5.5%
Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us.
- Caryn Hubbard
How We Decide What To Pay Our Team: Our Salary Formula and Compensation Philosophy
In this post, we share an overview of our compensation philosophy and a simple explanation of our salary formula.
- Ivana Zuber
Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, I’

- Sophie Gil
How a Candle Company Uses Social Media to Drive a Better Customer Experience
In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.
- VB Staff
Report: 54% of social media users don’t think their info is safe
As consumers drown in messages from fraudsters on a variety of platforms, many no longer trust the technology designed to protect them.
- VB Staff
Report: 79% of companies say they will raise DEI budget in 2022
While devoting more resources is a positive step, it's just one factor in creating a culture of diversity, equity, and inclusion (DEI).
- Kyle Wiggers
Facebook's latest long-term research project, Ego4D, focuses on developing AI with an 'egocentric,' first-person perspective.
- Anurag Gupta, Shoreline.io
Four lessons every company should learn from the back-to-back Facebook outages
These outages are a wake-up call for companies to ensure they have the right technical and cultural atmosphere to prevent such disasters.
- Dean Takahashi
Facebook Connectivity unveils robot that can speed fiber deployment
Facebook created the Bombyx robot to rapidly install fiber-optic cable over telephone wires in a fraction of the time it usually takes.
- Kyle Wiggers
Kore.ai, which develops workflow automation technologies, raises $70M
Kore.ai, a startup developing a platform for enterprise workflow automation, has raised $70 million in a venture funding round.
- Louis Columbus
Educational targets hit by rising cyberattacks in 2021
One-device-per-student and learn-from-anywhere programs have energized U.S. education. But they open up new cyberthreats.
- Kyle Wiggers
AI-powered disinformation detection platform Blackbird nabs $10M
Blackbird, a platform leveraging AI to detect disinformation, has raised $10 million in venture capital funding.
- Kyle Wiggers
AI Weekly: UN proposes moratorium on ‘risky’ AI while ICLR solicits blog posts
The U.N. Human Rights Council called for a moratorium on 'risky' AI. Meanwhile, ICLR is soliciting blog posts from AI researchers.
- Dean Takahashi
Rooom raises $7M for multifaceted 3D virtual events platform
Rooom has raised $7 million to take 3D virtual events a step closer to the metaverse -- or at least make them more entertaining than Zoom.
- Dean Takahashi
Playco launches the first third-party game on TikTok: Sway Stories
Playco, a maker of instantly playable games for social platforms, announced its Sway Stories game for TikTok fans.
- Kyle Wiggers
Microsoft launches new Teams, LinkedIn features focused on hybrid work
Microsoft launched a new Microsoft 365 and LinkedIn features designed to address challenges around hybrid work.
- Kyle Wiggers
Customer relationship tracker Affinity nabs $80M
Affinity, which taps AI to keep customer relationship data up to date, has nabbed $80 million in funding at a $600 million valuation.
- Kyle Wiggers
IBM launches Watson Assistant capabilities for call center automation
IBM launched new call center automation capabilities via its Watson Assistant platform, which leverages AI and natural language processing.
- Dean Takahashi
DrLupo will livestream exclusively on YouTube Gaming
Professional gamer Benjamin "DrLupo" Lupo announced an exclusive livestreaming deal with YouTube Gaming. It's a blow for Twitch.
- Dean Takahashi
How Riot Games is training 60 girls to be game developers with Girls Who Code
Riot Games and Girls Who Code are working together to train more than 60 girls in online-only programs this summer.
- Dean Takahashi
Alex Schwartz and Cy Wise have started Absurd Joy to make remote working more joyful with Tangle. They have raised $5.5 million.
- Dean Takahashi
Form launches Workouts feature for smart swim AR goggles
Form Smart Swim Goggles is adding a new feature called Workouts that lets you customize your swimming regimen.
- Dean Takahashi
Facebook Gaming takes new applications for Black Gaming Creator Program
Facebook Gaming said it is reopening applications for the Black Gaming Creator Program, an initiative announced in December.
- Dean Takahashi
Afterparty enables creators to launch their own NFTs and social tokens
Afterparty is launching a nonfungible token (NFT) platform for creators to engage with their fans and generate better revenues.
- Dean Takahashi
Facebook is launching its open beta for Horizon Workrooms, a way for people to work together remotely in groups with VR headsets.
- Dean Takahashi
LitPic raises $1.5M for subscription-based social network for creators
LitPic has created a subscription-based social network that allows creators to monetize their social followings.
- Dean Takahashi
Cent raises $3M to build NFTs for creators
Cent has raised $3 million for its platform that provides tools for creators to make an income using non-fungible tokens, or NFTs.
- Dean Takahashi
Lumanu raises $12M to simplify business for the creator economy
Lumanu has secured $12 million in funding to simplify the business of the creator economy as they disrupt traditional media.
- VB Staff
Why data makes the difference in health and wellness marketing
Learn how to leverage data and A/B testing to connect with consumers in the tricky health and wellness vertical in this VB Live event.
- Will Harris
7 Mistakes You’re Making With Your Newsletter (And How to Fix Them)

Stale, boring email newsletters are all too common nowadays, and for a lot of the...

The post 7 Mistakes You’re Making With Your Newsletter (And How to Fix Them) appeared first on Campaign Monitor.

- Campaign Monitor
How to Use Survey Emails to Get a Pulse on Your Customer Base

Survey emails are a high-value piece of communication that every business has the ability to...

The post How to Use Survey Emails to Get a Pulse on Your Customer Base appeared first on Campaign Monitor.

- Campaign Monitor
Top 10 Best Mailchimp Alternatives

Mailchimp customers have had a lot of ups and downs. See some other options here.

The post Top 10 Best Mailchimp Alternatives appeared first on Campaign Monitor.

- Will Harris
What the Future of Open Rates Looks Like in 2021 and Beyond

Apple’s Mail Privacy Protection feature has put the future of open rates in serious jeopardy....

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The Art of the Customer Win-Back Email

Crafting a customer win-back email is a delicate balancing act. Here are some surefire tips...

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Migrating your Audiences from Mailchimp to Campaign Monitor

Learn about migrating your audiences from Mailchimp to Campaign Monitor.

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The Anatomy of a High-Converting Signup Form (with Examples!)

A look at the elements that make up a high-converting signup form, and some amazing...

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What Should Agencies Charge for Email Marketing Services in 2021?

With the right pricing structure, email marketing can provide great agency ROI.

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Promoting Your Product or Service With Banner Advertising – Is It Worth It?

In this post, we take a closer look at the banner ad process.

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17 Email Marketing Metrics Every Marketer Needs to Know

When it comes to email marketing, all the information you can get is helpful. Here...

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