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- Dominick Sorrentino
‘Above the Fold’ Episode Recap: For the 20th Time, It Needs More Butt Coverage!
An honest look at the trials and tribulations — but also the bootstrapping brilliance — of a highly relatable entrepreneur.
- Michael O'Neill
Content Mapping: How To Effectively Reach Your Target Audience
Without a map, it’s hard to know where customers and content will cross paths. Here’s why content mapping matters and how to adopt this strategy.
- Alexander Santo
The Essential B2B Digital Marketing Guide
B2B digital marketing refers to the practice of marketing products and services to other organizations via online channels.
- Dan Haverty
How to Use a Content Calendar to Back Your Content Strategy (+ Free Google Sheets Template)
Content calendars are the engine that power your content strategies forward. Learn the importance of putting a content calendar in place and download our Google Sheets calendar template for free to get started.
- Dominick Sorrentino
‘Above the Fold’ Episode Recap: Jeff and Francis Interview Jarod, A Real-Life Wunderkind
When he’s famous in 10 years, just remember that you heard about him on the Above the Fold podcast first.
- Dominick Sorrentino
How To Create a Brand Messaging Framework in 5 Steps (Infographic)
A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.
- Rachael Johnson
What is Dynamic Content? (Plus 3 Use Cases to Increase Conversions)
Learn the ins and outs of dynamic content and step up your personalization game to appeal to more customers.
- Rachael Johnson
Boost Your Content Strategy With These 14 Free Social Listening Tools
Ever wonder what people are saying about your brand? Here are 14 free social listening tools you can try.
- Dan Haverty
Email Lead Generation: How to Build Your Pipeline
Email lead generation is a top marketing priority for developing and nurturing leads. Learn about best practices for lead generation in your marketing efforts.
- Li-Wei Chu
How to Create Your Own Content Strategy Template for Your Marketing Programs
A content strategy template will help you execute your marketing strategies. Learn how to create your own template or download ours.
- 360i
Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering

We are excited to welcome Ed Zazzera as the Head of Production for dentsu’s creative offering. Ed will streamline, optimize, and continually elevate the creative output for dentsu’s creative companies, which includes 360i. He’ll partner with former DDB colleague and current US Chief Creative Officer Menno Kluin to build an integrated production process that ensures all parts of the creative machine operate in concert. Together, the duo will fortify craft and execution to produce bold, impactful creative ideas. The former production lead for BBH and DDB joins dentsu Creative from McCann Health. Ed brings decades of dedication to executional excellence and numerous awards, including honors at Cannes Lions, D&AD, One Show, Clio, AICP, AICP Next, and the Webby’s, amongst others.   Kluin stated, “This was a long sought-after role that required someone who can adapt to dentsu Creative’s unique integrated model. We’re a craft-first, outcome-obsessed network of creative companies that deliver everything – from big TV spots at dentsuMB and culture-rich campaigns at 360i, to experience-driven innovation at Isobar. Ed’s deep experience across industries, verticals, and disciplines will streamline these outputs and help deliver creative consistency across the network.”  Most recently, Ed led integrated production on the highly awarded, The Unfinished Votes, campaign for Change the Ref, which utilized deepfake technology […]

The post Ed Zazzera Joins dentsu as Head of Production for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

- 360i
Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering

We are excited to welcome Kai Deveraux Lawson as the SVP, Diversity, Equity and Inclusion for dentsu’s creative offering, which includes 360i. In this new role, Kai will be leading efforts to further our diversity, equity and inclusion strategies and programs.   Kai joins our network from from WPP, where she was most recently Global Director, Talent Partnerships. Previously, she held roles as WPP’s Global Director of Community Engagement, Global Culture and Associate Operations Director at WPP agency Essence, in addition to tenures at AKQA and Wunderman, among others. In the course of her career, she has developed and executed targeted strategies to support the growth and development of underrepresented employees, focusing on coaching for mid-level professionals, and establishing a cross-industry task force to study the nuanced experiences of Black professionals in advertising.   Since 2015, Kai has been the producer and co-host of “Mixed Company,” a popular podcast about diversity, inclusion and social equity in creative industries from the perspective of up-and-coming professionals of color. A sought-after thought leader, Kai has been a keynote speaker at conferences including The 3% Conference and ADCOLOR, and featured in publications like Adweek, Ad Age, and Refinery29. She has also been honored as one of the Trailblazers Redefining the Creative Industry by The Dots, HERoes 2020 Top 100 Women Future Leaders, The Advertising Club of New York’s 2020 Innovators Award, and the Inaugural […]

The post Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering appeared first on 360i Digital Agency Blog.

- 360i
Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend

Dentsu creative’s Chief Creative Officer for the Americas Menno Kluin recently wrote an op-ed in Campaign US on the lessons modern creative leaders can learn from European football – namely, a philosophy called Total Football that was created by Rinus Michels. Menno explains why creatives need to borrow from Michels’ playbook if they are to succeed in the years ahead. He writes in the piece:   “We need to embrace Total Creativity: the ability to shape, mold and control an advertising process in which creativity can flourish. We need to learn how to master the entire field of play.”  He explains why the great idea is only part of the creative’s job, and why selling it, building it, and promoting it, is just as important. Additionally, spotting and developing talent is another key part of the process in order to succeed as a creative in the years ahead. Read the full piece in Campaign US.  

The post Dentsu Creative US CCO Menno Kluin for Campaign: Lessons in Creative Leadership from a Soccer Legend appeared first on 360i Digital Agency Blog.

- 360i
360i Named a Finalist for Campaign US Agency of the Year

We’re honored to share that 360i was named a finalist for Campaign US’s second annual Agency of the Year Awards. The Campaign US Agency of the Year Awards celebrate independent and network agencies across creative, digital, media and PR doing relevant and meaningful work for clients. The agencies shortlisted have been selected by an esteemed panel of brand marketer judges for their bold creativity, strategic excellence and ability to build brands and create work that moves the needle.    Campaign US Editor Alison Weissbrot commented: “Each of these agencies demonstrates a commitment to their clients and their craft that sets the bar for the industry. Congratulations to all of our winners, who deserve to be celebrated for their hard work in a very difficult year.”  Check out the finalists for the second annual Agency of the Year Awards in Campaign US.  

The post 360i Named a Finalist for Campaign US Agency of the Year appeared first on 360i Digital Agency Blog.

- 360i
Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency

We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company.   “Devon has impressed all of us at every turn – not only with his creative chops and distinguished agency experience, but also his emotional drive and incredible capacity for kindness and empathy,” said 360i Chief Creative Officer Menno Kluin. “Devon and I worked together earlier in our careers, and we couldn’t be more excited to join forces again at 360i, where I know his skill and eye for craft will complement and even elevate our already high standards. He will be an excellent addition to our team as a leader, and a real asset to our company and our clients across the board.”   Hong joins us from 72andSunny’s New York office, where he was Group Creative Director and worked across several key clients including Etsy, Spotify, Smirnoff and Cheerios. Most notably, he is credited with helping Etsy to shift from traditional direct response communications to emotional storytelling with a brand-led holiday campaign, and for spearheading Cheerios’ “Right on Tracks” project, a series of children’s songs […]

The post Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency appeared first on 360i Digital Agency Blog.

- 360i
In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer

In honor of Veteran’s Day, we spoke with 360i’s Media Technology Manager Jonathan Ferrer about his career in the Military and its influence on his work in Marketing.  Can you share with us what led you to a career in the military, and what your role and experience was during that time?    Since childhood, I always had a desire for serving in the Military. However, since I was first in my family to join the Military, it was always a mystery to me as I did not know anyone who served. My biggest understanding of what the Military was and what they did was from what I had seen on television and what I learned in school. I was always amazed how someone could voluntarily risk their lives to protect and defend their country, but I knew that I would be proud to serve my country in any way. In addition, my parents did not have a lot to offer us growing up in the South Bronx housing projects, so I wanted a life where I could lift my family out of poverty. I knew that the Military and school would give me that opportunity to not only assist my family but to also create a legacy for the next generation.    It […]

The post In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer appeared first on 360i Digital Agency Blog.

- 360i
How Social Marketers can win at the polls this election cycle

The 2020 Presidential Election is unlike any other – surrounded by political, social, and environmental turmoil. Many marketers are asking the question, “how do we handle our posting schedule with the upcoming election and social news cycle changing every few minutes?” We’re here to help.   360i’s Paid & Organic Social Marketing teams have put together recommendations and examples to help guide marketers as they plan for content in the next few weeks. This POV is designed to help your brand navigate the social media landscape before, during, and after the election.  TL;DR  If you choose to engage, do it in a way that remains true to your brand voice. Focus on positivity and participation over politics, and avoid overly promotional or self-serving content.  While we don’t recommend going dark, remain on the pulse of conversation, trends and news. Consider daily touch-bases with your team to monitor the situation and evaluate planned content to mitigate risk.   Be prepared for curveballs. Even topics that ordinarily wouldn’t or shouldn’t be polarizing might take on more of a political bent in Q4. Have a plan of action in place for community management, and be prepared to pivot if necessary.   Check out the full report here to learn about key dates and publishing considerations, influencer considerations, paid media considerations, the do’s and don’ts of getting […]

The post How Social Marketers can win at the polls this election cycle appeared first on 360i Digital Agency Blog.

- 360i
Working parents, why not tackle the school year like a media plan? 

Back-to-school has always been an exciting and hopeful time of year. New beginnings, new supplies, new clothes, and sales. Lots of sales. On the agency side, we relish this consumption alongside our clients, ensuring every promotion and every message gets to just the right person. It’s a busy time, but there’s optimism – especially for parents seeing their children tackle a new milestones. But not this year. Working parents are barely surviving with around-the-clock obligations at home and work, not to mention managing remote or hybrid learning for the kids.  Over the past few weeks, first-day-of-school pictures from across the country have cluttered our social media feeds with images of children behind masks or sitting at their newly decorated ‘home desks’. How are we going to survive this season of back-to-school? Well, like any well-designed media plan – with a clear objective, proper flighting, flexibility, creativity and accountability.    Define your objective as a working parent  A great media plan begins with a clearly articulated objective. We define objectives to help us prioritize efforts, manage resources and measure success. According to a 2017 guide published by the Harvard Business Review, parents should “have a vision of what they want working […]

The post Working parents, why not tackle the school year like a media plan?  appeared first on 360i Digital Agency Blog.

- 360i
What Marketers Need to Know Now to be Ready for Holiday Shopping Season

Labor Day may have just happened, but the 2020 holiday shopping season is already here. COVID-19 has set off a chain reaction that will culminate in Q4, and for marketers, this means plans and best practices need to be re-re-reviewed. Why? Because of: Amazon’s decision to move Prime Day to the first week of October will pull forward holiday spending and purchase behavior earlier The same-day and next-day delivery that online shoppers have grown accustomed to will no longer be reliable with an uptick in e-commerce demand Black Friday crowds will be a thing of the past as stores close their doors to reduce risk A divisive election is underway that could have ramifications on consumer spending, behavior and consumption (not to mention taxing the mail service further) There’s the cultural shift from in-person to virtual which will alter the holidays (and gift giving) Plus many more issues and/or considerations To help guide marketers during this crucial sales period, we’ve put together 12 specific actions brands should be taking, across four different areas. This report is packed with data, insight and advice on what to consider as we head into a season of ambiguity. You will learn: Current and anticipated […]

The post What Marketers Need to Know Now to be Ready for Holiday Shopping Season appeared first on 360i Digital Agency Blog.

- Mekenna Wilson
How to Advertise on TikTok

Tell us you’re looking for new marketing strategies without telling us you’re looking for new marketing strategies. You just went first by navigating to this blog! Not sure what we’re talking about? Then you’re probably missing out on the huge marketing opportunity that is the TikTok app! Read below to discover how to advertise on TikTok. [...]

The post How to Advertise on TikTok appeared first on Avalaunch Media.

- Mekenna Wilson
Ten Steps of a Basic SEO Website Audit

A basic SEO website audit is a great starting place for your digital marketing strategy. Conducting an audit will help you see where you currently rank and how you can do better. This may sound complicated, especially if you’ve never done it before, but a DIY website audit isn’t as difficult as it sounds. A [...]

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- Mekenna Wilson
Eight Common Mistakes on the PPC Checklist

Google Ads has become one of the most popular platforms for online marketing. Since being launched, AdWords has morphed to account for the various needs of marketers, which has made it more complex than it used to be. If you’re new to the world of PPC, you may find that new ad types, features, and [...]

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- Mekenna Wilson

In a recent press release, Digital.com named Avalaunch Media the Top Digital Marketing Agency of 2020. Our agency had the privilege to be a part of Digital.com’s 40-hour assessment of more than 280 of the top firms and agencies offering effective online marketing strategies. Those in consideration were evaluated on the basis of their service [...]

The post How We Became Digital.com’s Top Digital Marketing Agency of 2020 appeared first on Avalaunch Media.

- Mekenna Wilson
CRO vs. SEO — Can You Truly Optimize For Both?

Do you want the copy on your website to help your business show up on Google? Or do you want it to convert customers who land on your site? Do you know if you should use CRO (conversion rate optimization) vs. SEO? Your answer is most likely “both.” Some people will tell you that you have [...]

The post CRO vs. SEO — Can You Truly Optimize For Both? appeared first on Avalaunch Media.

- Mekenna Wilson
Six Critical Strategies for Your Q4 E-Commerce Marketing Plan

This year has been particularly challenging for businesses, so it is crucial to have a Q4 E-Comm marketing plan. The onset of the global pandemic in March and its effects on the economy forced many consumers into frugality, and retailers all over the country had no option but to shut their doors. With the possible [...]

The post Six Critical Strategies for Your Q4 E-Commerce Marketing Plan appeared first on Avalaunch Media.

- Mekenna Wilson
The Best Dental Practice Marketing Strategies

Are you looking for new ideas for your dental practice marketing strategies? A dentist’s role in the community is to promote oral health in the local community, and the best way to fulfill that responsibility is to market effectively. Marketing isn’t just about driving revenue and obtaining new patients; it’s also about building your reputation, [...]

The post The Best Dental Practice Marketing Strategies appeared first on Avalaunch Media.

- Mekenna Wilson
Three Simple Marketing Strategies for the Business-to-Business Market

The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat.  Knowing how to market to a business-to-business (B2B) audience is especially critical [...]

The post Three Simple Marketing Strategies for the Business-to-Business Market appeared first on Avalaunch Media.

- Mekenna Wilson
Using the Eight Pillars of Marketing for an Omnichannel Approach

As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service [...]

The post Using the Eight Pillars of Marketing for an Omnichannel Approach appeared first on Avalaunch Media.

- Mekenna Wilson
The Facts About Working From Home

As of March 19, 2020, six out of 10 employees in the United States were working from home due to the coronavirus, and this number has likely increased since then. Many were skeptical that the transition could be successful, due to assumptions and myths about working from home. However, research suggests that “quarantine” style remote [...]

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- Chris Kuenne
Restaurants That Thrived During Covid Can Thank On-the-Go Diners
Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown, restaurants--like almost every other business--were forced to close their doors. For many, though, the closure has been permanent. But some parts of the industry--namely the quick-serve and fast-casual segments--have served as something of a...
- Natalie Diamond
Expand Your Media Mix to Meet Users Where They Are
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Quartz's Natalie Diamond discusses the ever-evolving publisher-to-consumer relationship. Below, in her own words, she taps into the ways data insights can sustain engagement and product development. The challenge As the...
- Mark Stenberg
Vogue’s Met Gala Livestream Breaks Site Traffic Records for Scale and Time Spent
On Monday night, the fashion publisher and Cond? Nast title Vogue broadcast the official livestream of the annual Met Gala on its website, and the resulting traffic broke records for scale and time spent, with triple digit growth from 2019 numbers. The website received 8.2 million unique views, with time spent sitting at 30.5 engaged...
- Samantha Nelson
These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music
The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new "Crypto Frequency" campaign from Havas' Hoy Buenos Aires for the Latin American personal finance platform Sesocio uses music to make that variance a bit more understandable than presenting data on a chart. Tenor Matias Leanza Montes recorded three 30-second radio...
- David Cohen
Facebook Issues 2 Updates to Developer Policies
Facebook detailed two updates to its developer policies. A change related to Facebook Login requires all applications--hybrid, mobile and web--that use the manual Facebook Login flow to check the validity of the session every 24 hours and log users out if it is not valid. Product marketing director, developer platform Kelly Stonelake explained in a...
- Samer Khudairi
Snyder’s Wants You to Cheers to Oktoberfest With Pretzel-Flavored Beer
The beer and pretzel emojis are used frequently by breweries during Oktoberfest to promote their celebratory and seasonal releases. One brewery, however, has taken things one step further in its celebration of the annual event: Captain Lawrence Brewing has taken this classic pairing and brewed two styles of beer using Snyder's of Hanover pretzels in...
- Brandy Shaul
YouTube: How to Turn On Bedtime Reminders
The YouTube mobile application allows users to turn on bedtime reminders that will tell them when it's time to go to bed if they use the app during a certain time frame. Our guide will show you how to turn on bedtime reminders in the YouTube mobile app. Note: These screenshots were captured in the...
- David Cohen
Facebook Removes Network in Germany for Coordinated Social Harm
Facebook frequently shares details on networks that are removed from its platform for coordinated inauthentic behavior, and this week, it added coordinated social harm to the mix. The company defines coordinated inauthentic behavior as the use of Facebook and Instagram accounts, events, groups or pages to mislead people or Facebook about: the identity, purpose or...
- Brandy Shaul
Instagram: How to Use the 2021 Latinx and Hispanic Heritage Month Stickers in Stories
For another year, Instagram has released new stickers celebrating Latinx and Hispanic Heritage Month, which users can add to their Instagram Stories posts. Our guide will show you how to use these stickers in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Once you've taken a photo...
- Kelsey Sutton
Amazon Prime Video Touts Stories That ‘Change the Narrative’ in Emmys Ad
Just in time for the Emmys, Amazon Prime Video is taking the wraps off a new creative campaign highlighting what it hopes will soon be its award-winning programming, urging audiences to visit its platform for programs that "Change the Narrative." In a new spot, Prime Video Emmy-nominated titles like The Boys and The Underground Railroad...
- Mike Eckstein
Introducing Our Canva Integration: Design and Share Visual Content Instantly
Share Canva-made content with Buffer’s new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.
- Amanda Holliday
How To Save Time Planning and Creating Social Media Content
There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.
- Arielle Tannenbaum
How we’ve built and evolved our habit of giving back at Buffer
In 2020, it was more important to us than ever to support small businesses and non-profit organizations. We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them.
- Katie Wilde
An Honest Look into our Engineering Team Engagement Survey
In the spring of 2021, we put out an engagement survey to our engineering team to understand their experience at Buffer. In this post, we share the very honest and eye-opening survey results, and the action steps we plan to take from our learnings.
- Åsa Nyström
How We Serve Our Customers While Working a 4-Day Work Week
In this post, we share how our Customer Advocacy team has adjusted their schedules, goals, and mindset to acclimate to and thrive in a 4-day work week, all while supporting thousands of customers.
- Joel Gascoigne
Caryn Hubbard is Buffer’s VP of Finance

I'm happy to share that Caryn Hubbard was recently promoted to Buffer's VP of Finance. 🎉

Caryn has been on the Buffer team for over five years now and has made huge contributions in her time on the team, both as the leader of our Finance

- Joel Gascoigne
Tyler Wanlass is Buffer’s VP of Design

I’m happy to share that Tyler Wanlass recently became Buffer’s VP of Design. 🎉

Tyler has been on the Buffer team for over five years now, initially joining as a Product Manager before he transitioned to our first Head of Design.

Throughout 2020, while we were

- Sophie Gil
Social Media for Nonprofits: Empowering Younger Generations to Take Action
In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.
- Joel Gascoigne
When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. What day are we taking off? How long will we continue this practice? Is everyone really working four-days a week or are some people working more? Some of the

- Hailley Griffis
2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap From 15% to 5.5%
Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us.
- Caryn Hubbard
How We Decide What To Pay Our Team: Our Salary Formula and Compensation Philosophy
In this post, we share an overview of our compensation philosophy and a simple explanation of our salary formula.
- Ivana Zuber
Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, I’

- Sophie Gil
How a Candle Company Uses Social Media to Drive a Better Customer Experience
In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.
- Joe Birch
Hack-Week: Embedding Our Values and Causes in Our Product

Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values. Whilst we strive to bring our personal and company values into the things that we build, sometimes it’s good to

- Nicole Miller
4-Day Work Weeks: Results From 2020 and Our Plan for 2021

In March and April of 2020, work and life as we knew it was changing. I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once.I especially wanted to

- Kyle Wiggers
AI Weekly: UN proposes moratorium on ‘risky’ AI while ICLR solicits blog posts
The U.N. Human Rights Council called for a moratorium on 'risky' AI. Meanwhile, ICLR is soliciting blog posts from AI researchers.
- Dean Takahashi
Rooom raises $7M for multifaceted 3D virtual events platform
Rooom has raised $7 million to take 3D virtual events a step closer to the metaverse -- or at least make them more entertaining than Zoom.
- Dean Takahashi
Playco launches the first game on TikTok: Sway Stories
Playco, a maker of instantly playable games for social platforms, announced its Sway Stories game for TikTok fans.
- Kyle Wiggers
Microsoft launches new Teams, LinkedIn features focused on hybrid work
Microsoft launched a new Microsoft 365 and LinkedIn features designed to address challenges around hybrid work.
- Kyle Wiggers
Customer relationship tracker Affinity nabs $80M
Affinity, which taps AI to keep customer relationship data up to date, has nabbed $80 million in funding at a $600 million valuation.
- Kyle Wiggers
IBM launches Watson Assistant capabilities for call center automation
IBM launched new call center automation capabilities via its Watson Assistant platform, which leverages AI and natural language processing.
- Dean Takahashi
DrLupo will livestream exclusively on YouTube Gaming
Professional gamer Benjamin "DrLupo" Lupo announced an exclusive livestreaming deal with YouTube Gaming. It's a blow for Twitch.
- Dean Takahashi
How Riot Games is training 60 girls to be game developers with Girls Who Code
Riot Games and Girls Who Code are working together to train more than 60 girls in online-only programs this summer.
- Dean Takahashi
Alex Schwartz and Cy Wise have started Absurd Joy to make remote working more joyful with Tangle. They have raised $5.5 million.
- Dean Takahashi
Form launches Workouts feature for smart swim AR goggles
Form Smart Swim Goggles is adding a new feature called Workouts that lets you customize your swimming regimen.
- Dean Takahashi
Facebook Gaming takes new applications for Black Gaming Creator Program
Facebook Gaming said it is reopening applications for the Black Gaming Creator Program, an initiative announced in December.
- Dean Takahashi
Afterparty enables creators to launch their own NFTs and social tokens
Afterparty is launching a nonfungible token (NFT) platform for creators to engage with their fans and generate better revenues.
- Dean Takahashi
Facebook is launching its open beta for Horizon Workrooms, a way for people to work together remotely in groups with VR headsets.
- Dean Takahashi
LitPic raises $1.5M for subscription-based social network for creators
LitPic has created a subscription-based social network that allows creators to monetize their social followings.
- Dean Takahashi
Cent raises $3M to build NFTs for creators
Cent has raised $3 million for its platform that provides tools for creators to make an income using non-fungible tokens, or NFTs.
- Dean Takahashi
Lumanu raises $12M to simplify business for the creator economy
Lumanu has secured $12 million in funding to simplify the business of the creator economy as they disrupt traditional media.
- VB Staff
Why data makes the difference in health and wellness marketing
Learn how to leverage data and A/B testing to connect with consumers in the tricky health and wellness vertical in this VB Live event.
- Dean Takahashi
Brag House launches its social network for amateur esports competitors
Brag House has launched its platform for connecting gamers in a social network built around amateur esports competitions.
- Dean Takahashi
Logitech partners with BIPOC creators to bring down racial barriers
Logitech has announced it is partnering with Black, Indigenous and People of Color (BIPOC) creators to help them overcome challenges.
- Dean Takahashi
Immutable will launch Ethereum token for Gods Unchained
Immutable said today that the Gods Unchained blockchain card game will launch a new Ethereum token dubbed $GODS.
- Dean Takahashi
Social meeting space Breakroom has integrated High Fidelity's 3D audio into its virtual world for social and business events.
- Paul Sawers
OSS Enterprise: Open source perspectives and securing the software supply chain
OSS Enterprise is a newsletter from VentureBeat that shines a light on the world of open source software. This is the first edition.
- Paul Sawers
Cutting Slack: When open source and team chat tools collide
VentureBeat looks at some open source Slack alternatives, including Mattermost, Rocket.Chat, Zulip, and Element/Matrix.
- Dean Takahashi
Minds raises $10M for decentralized and encrypted social network and messaging app
Minds, a crypto social network, has raised $10 million from the tech freedom group Futo for its decentralized communications.
- Dean Takahashi
Facebook launches gaming fan groups to grow player communities
Facebook announced the launch of Fan Groups, an improved Facebook Groups experience for creators and their communities on Facebook Gaming.
- Campaign Monitor
What Should Agencies Charge for Email Marketing Services in 2021?

With the right pricing structure, email marketing can provide great agency ROI.

The post What Should Agencies Charge for Email Marketing Services in 2021? appeared first on Campaign Monitor.

- Campaign Monitor
Promoting Your Product or Service With Banner Advertising – Is It Worth It?

In this post, we take a closer look at the banner ad process.

The post Promoting Your Product or Service With Banner Advertising – Is It Worth It? appeared first on Campaign Monitor.

- Campaign Monitor
17 Email Marketing Metrics Every Marketer Needs to Know

When it comes to email marketing, all the information you can get is helpful. Here...

The post 17 Email Marketing Metrics Every Marketer Needs to Know appeared first on Campaign Monitor.

- Campaign Monitor
The Ultimate Guide to Holiday Email Marketing

Holiday email campaigns are a great way to not only bring in new subscribers but...

The post The Ultimate Guide to Holiday Email Marketing appeared first on Campaign Monitor.

- Chris Tweten

Those new to the field of marketing might not be familiar with the process, but...

The post Your First Referral Marketing Campaign: Everything You Need to Know appeared first on Campaign Monitor.

- Ros Hodgekiss
Introducing Email Academy — a Free Learning Platform for Marketers

We’re thrilled to launch Email Academy — a new on-demand learning platform designed to give...

The post Introducing Email Academy — a Free Learning Platform for Marketers appeared first on Campaign Monitor.

- Travis Hazelwood
BIMI: What Is It and What Does It Mean for You?

This is our third piece in a series on email deliverability and the features that...

The post BIMI: What Is It and What Does It Mean for You? appeared first on Campaign Monitor.

- Campaign Monitor
What Email Designers Can Learn From Web Developers

Email design has lagged behind website design for years. Largely, this is because email clients...

The post What Email Designers Can Learn From Web Developers appeared first on Campaign Monitor.

- Karri Bishop

Check out these 9 affordable tools available to help make content marketing a viable...

The post 9 Content Marketing Tools You Need to Know About appeared first on Campaign Monitor.

- Campaign Monitor
What Your Email Marketing Goals Should Look Like in 2021

Email marketing is always evolving, but the events of 2020 have created more change in...

The post What Your Email Marketing Goals Should Look Like in 2021 appeared first on Campaign Monitor.