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We are excited to welcome Kai Deveraux Lawson as the SVP, Diversity, Equity and Inclusion for dentsu’s creative offering, which includes 360i. In this new role, Kai will be leading efforts to further our diversity, equity and inclusion strategies and programs. Kai joins our network from from WPP, where she was most recently Global Director, Talent Partnerships. Previously, she held roles as WPP’s Global Director of Community Engagement, Global Culture and Associate Operations Director at WPP agency Essence, in addition to tenures at AKQA and Wunderman, among others. In the course of her career, she has developed and executed targeted strategies to support the growth and development of underrepresented employees, focusing on coaching for mid-level professionals, and establishing a cross-industry task force to study the nuanced experiences of Black professionals in advertising. Since 2015, Kai has been the producer and co-host of “Mixed Company,” a popular podcast about diversity, inclusion and social equity in creative industries from the perspective of up-and-coming professionals of color. A sought-after thought leader, Kai has been a keynote speaker at conferences including The 3% Conference and ADCOLOR, and featured in publications like Adweek, Ad Age, and Refinery29. She has also been honored as one of the Trailblazers Redefining the Creative Industry by The Dots, HERoes 2020 Top 100 Women Future Leaders, The Advertising Club of New York’s 2020 Innovators Award, and the Inaugural […]
Dentsu creative’s Chief Creative Officer for the Americas Menno Kluin recently wrote an op-ed in Campaign US on the lessons modern creative leaders can learn from European football – namely, a philosophy called Total Football that was created by Rinus Michels. Menno explains why creatives need to borrow from Michels’ playbook if they are to succeed in the years ahead. He writes in the piece: “We need to embrace Total Creativity: the ability to shape, mold and control an advertising process in which creativity can flourish. We need to learn how to master the entire field of play.” He explains why the great idea is only part of the creative’s job, and why selling it, building it, and promoting it, is just as important. Additionally, spotting and developing talent is another key part of the process in order to succeed as a creative in the years ahead. Read the full piece in Campaign US.
We’re honored to share that 360i was named a finalist for Campaign US’s second annual Agency of the Year Awards. The Campaign US Agency of the Year Awards celebrate independent and network agencies across creative, digital, media and PR doing relevant and meaningful work for clients. The agencies shortlisted have been selected by an esteemed panel of brand marketer judges for their bold creativity, strategic excellence and ability to build brands and create work that moves the needle. Campaign US Editor Alison Weissbrot commented: “Each of these agencies demonstrates a commitment to their clients and their craft that sets the bar for the industry. Congratulations to all of our winners, who deserve to be celebrated for their hard work in a very difficult year.” Check out the finalists for the second annual Agency of the Year Awards in Campaign US.
The post 360i Named a Finalist for Campaign US Agency of the Year appeared first on 360i Digital Agency Blog.
We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company. “Devon has impressed all of us at every turn – not only with his creative chops and distinguished agency experience, but also his emotional drive and incredible capacity for kindness and empathy,” said 360i Chief Creative Officer Menno Kluin. “Devon and I worked together earlier in our careers, and we couldn’t be more excited to join forces again at 360i, where I know his skill and eye for craft will complement and even elevate our already high standards. He will be an excellent addition to our team as a leader, and a real asset to our company and our clients across the board.” Hong joins us from 72andSunny’s New York office, where he was Group Creative Director and worked across several key clients including Etsy, Spotify, Smirnoff and Cheerios. Most notably, he is credited with helping Etsy to shift from traditional direct response communications to emotional storytelling with a brand-led holiday campaign, and for spearheading Cheerios’ “Right on Tracks” project, a series of children’s songs […]
In honor of Veteran’s Day, we spoke with 360i’s Media Technology Manager Jonathan Ferrer about his career in the Military and its influence on his work in Marketing. Can you share with us what led you to a career in the military, and what your role and experience was during that time? Since childhood, I always had a desire for serving in the Military. However, since I was first in my family to join the Military, it was always a mystery to me as I did not know anyone who served. My biggest understanding of what the Military was and what they did was from what I had seen on television and what I learned in school. I was always amazed how someone could voluntarily risk their lives to protect and defend their country, but I knew that I would be proud to serve my country in any way. In addition, my parents did not have a lot to offer us growing up in the South Bronx housing projects, so I wanted a life where I could lift my family out of poverty. I knew that the Military and school would give me that opportunity to not only assist my family but to also create a legacy for the next generation. It […]
The post In Honor of Veteran’s Day, 360i Sat Down With Our Own Jonathan Ferrer appeared first on 360i Digital Agency Blog.
The 2020 Presidential Election is unlike any other – surrounded by political, social, and environmental turmoil. Many marketers are asking the question, “how do we handle our posting schedule with the upcoming election and social news cycle changing every few minutes?” We’re here to help. 360i’s Paid & Organic Social Marketing teams have put together recommendations and examples to help guide marketers as they plan for content in the next few weeks. This POV is designed to help your brand navigate the social media landscape before, during, and after the election. TL;DR If you choose to engage, do it in a way that remains true to your brand voice. Focus on positivity and participation over politics, and avoid overly promotional or self-serving content. While we don’t recommend going dark, remain on the pulse of conversation, trends and news. Consider daily touch-bases with your team to monitor the situation and evaluate planned content to mitigate risk. Be prepared for curveballs. Even topics that ordinarily wouldn’t or shouldn’t be polarizing might take on more of a political bent in Q4. Have a plan of action in place for community management, and be prepared to pivot if necessary. Check out the full report here to learn about key dates and publishing considerations, influencer considerations, paid media considerations, the do’s and don’ts of getting […]
The post How Social Marketers can win at the polls this election cycle appeared first on 360i Digital Agency Blog.
Back-to-school has always been an exciting and hopeful time of year. New beginnings, new supplies, new clothes, and sales. Lots of sales. On the agency side, we relish this consumption alongside our clients, ensuring every promotion and every message gets to just the right person. It’s a busy time, but there’s optimism – especially for parents seeing their children tackle a new milestones. But not this year. Working parents are barely surviving with around-the-clock obligations at home and work, not to mention managing remote or hybrid learning for the kids. Over the past few weeks, first-day-of-school pictures from across the country have cluttered our social media feeds with images of children behind masks or sitting at their newly decorated ‘home desks’. How are we going to survive this season of back-to-school? Well, like any well-designed media plan – with a clear objective, proper flighting, flexibility, creativity and accountability. Define your objective as a working parent A great media plan begins with a clearly articulated objective. We define objectives to help us prioritize efforts, manage resources and measure success. According to a 2017 guide published by the Harvard Business Review, parents should “have a vision of what they want working […]
The post Working parents, why not tackle the school year like a media plan? appeared first on 360i Digital Agency Blog.
Labor Day may have just happened, but the 2020 holiday shopping season is already here. COVID-19 has set off a chain reaction that will culminate in Q4, and for marketers, this means plans and best practices need to be re-re-reviewed. Why? Because of: Amazon’s decision to move Prime Day to the first week of October will pull forward holiday spending and purchase behavior earlier The same-day and next-day delivery that online shoppers have grown accustomed to will no longer be reliable with an uptick in e-commerce demand Black Friday crowds will be a thing of the past as stores close their doors to reduce risk A divisive election is underway that could have ramifications on consumer spending, behavior and consumption (not to mention taxing the mail service further) There’s the cultural shift from in-person to virtual which will alter the holidays (and gift giving) Plus many more issues and/or considerations To help guide marketers during this crucial sales period, we’ve put together 12 specific actions brands should be taking, across four different areas. This report is packed with data, insight and advice on what to consider as we head into a season of ambiguity. You will learn: Current and anticipated […]
The post What Marketers Need to Know Now to be Ready for Holiday Shopping Season appeared first on 360i Digital Agency Blog.
Welcome to the 360i #SideHustle series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i. At 360i, many of us know Michael LaVallee as an Associate Strategist – but what many of us may not know is he is also a producer, writer, and singer for his own solo music project, Kyzr Blue. He makes “music that’s blue, but something to dance to” with emotional lyrics told through a dreamy-electronica production style. And he just released a new single called “Time Between the Cuts,” out on major platforms – Spotify, iTunes, tidal, and more! Notable music blog, Culture Fix, calls him a “truly exciting rising talent in the pop music.” Learn more about Michael’s journey below and his great advice to budding artists and all creative people. How did your passion for music begin? Music has always been a major part of my life. I grew up playing the upright string bass in orchestra, singing in acapella groups, doing musicals, etc. while after school I was listening to and watching MTV and VH1 music videos and collecting CDs. I always loved making CD’s for my friends with […]
A basic SEO website audit is a great starting place for your digital marketing strategy. Conducting an audit will help you see where you currently rank and how you can do better. This may sound complicated, especially if you’ve never done it before, but a DIY website audit isn’t as difficult as it sounds. A [...]
Google Ads has become one of the most popular platforms for online marketing. Since being launched, AdWords has morphed to account for the various needs of marketers, which has made it more complex than it used to be. If you’re new to the world of PPC, you may find that new ad types, features, and [...]
In a recent press release, Digital.com named Avalaunch Media the Top Digital Marketing Agency of 2020. Our agency had the privilege to be a part of Digital.com’s 40-hour assessment of more than 280 of the top firms and agencies offering effective online marketing strategies. Those in consideration were evaluated on the basis of their service [...]
The post How We Became Digital.com’s Top Digital Marketing Agency of 2020 appeared first on Avalaunch Media.
Do you want the copy on your website to help your business show up on Google? Or do you want it to convert customers who land on your site? Do you know if you should use CRO vs. SEO? Your answer is most likely “both.” Some people will tell you that you have to choose. They’ll [...]
This year has been particularly challenging for businesses, so it is crucial to have a Q4 E-Comm marketing plan. The onset of the global pandemic in March and its effects on the economy forced many consumers into frugality, and retailers all over the country had no option but to shut their doors. With the possible [...]
The post Six Critical Strategies for Your Q4 E-Commerce Marketing Plan appeared first on Avalaunch Media.
Are you looking for new ideas for your dental practice marketing strategies? A dentist’s role in the community is to promote oral health in the local community, and the best way to fulfill that responsibility is to market effectively. Marketing isn’t just about driving revenue and obtaining new patients; it’s also about building your reputation, [...]
The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat. Knowing how to market to a business-to-business (B2B) audience is especially critical [...]
The post Three Simple Marketing Strategies for the Business-to-Business Market appeared first on Avalaunch Media.
As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service [...]
The post Using the Eight Pillars of Marketing for an Omnichannel Approach appeared first on Avalaunch Media.
As of March 19, 2020, six out of 10 employees in the United States were working from home due to the coronavirus, and this number has likely increased since then. Many were skeptical that the transition could be successful, due to assumptions and myths about working from home. However, research suggests that “quarantine” style remote [...]
Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to the American Marketing Association. This process is done in a number of different ways; marketing professionals use one or more of the five concepts of marketing in order to earn consumer [...]
Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. What day are we taking off? How long will we continue this practice? Is everyone really working four-days a week or are some people working more? Some of the
Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, I’
Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values. Whilst we strive to bring our personal and company values into the things that we build, sometimes it’s good to
In March and April of 2020, work and life as we knew it was changing. I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once.I especially wanted to
VB EVENT: VentureBeat is proud to bring back the Women in AI Breakfast and Awards online for Transform 2021. In the male-dominated tech industry, women are constantly faced with the gender equity gap. There is so much work in the tech industry to become more inclusive of bridging the gender gap while at the same time creating […]
How can we as marketers better support one of our largest consumer populations?
The post Why Black People Are Top Consumers But Lack Wealth appeared first on Campaign Monitor.
This is our second piece in a series on email deliverability. To catch up, make...
The post Demystifying Deliverability: Everything You Need to Know About Server-Clicks appeared first on Campaign Monitor.
2021 has been a strange year. But one effect of the COVID-19 pandemic has been...
The post A Publishers’ Blueprint for Curating Content Subscribers Will Read appeared first on Campaign Monitor.
Are there certain marketing emails from companies that you always open, yet others that you...
The post How to Get People in the Habit of Reading Your Emails appeared first on Campaign Monitor.
The goal of a landing page is to get visitors to take an action, whether...
The post Design An Optimized Landing Page Using Mental Triggers appeared first on Campaign Monitor.